WHO WE ARE.

We’re brand and behaviour consultants - experts in aligning what your brand promises with what your people deliver.

our JOB.

To ensure your internal culture supports your external ambition, so purpose, people, and performance are connected.

Your brand isn’t just an idea – it’s a thousand daily actions, and when those actions align with your strategy, transformation happens.

We help fix the disconnect between what a business says and how it operates. That’s where trust is built, culture shifts, and growth becomes sustainable.

MEET THE TEAM.

Together, we bring commercial sharpness, human insight, and hands-on experience to every engagement.

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Julia Wild

Brand strategy specialist with 30+ years leading top marketing and creative agencies. Brings clarity, structure, and standout brand narratives across B2B and B2C sectors.

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Diane Angell

CEO and board-level advisor with deep expertise in leadership, M&A, and cultural transformation. Brings real-world business scaling and team alignment experience across multiple sectors.

What We Do.

We align brand and behaviour with business ambition.

Whether you're scaling, transforming, or repositioning, we help ensure your people and culture are equipped to deliver your brand — every day, at every level.

Our Core Services.

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Discovery & Alignment Programme™

A 4-week deep-dive into brand, cultural, and behavioural alignment. Not just a report — a roadmap for change.

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Brand & Narrative Development

Positioning, messaging, and brand storytelling.

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Culture & Leadership Engagement

Cultural programmes, team cohesion, and leadership development

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Sales & Marketing Alignment

Strategy, enablement, and connecting teams around purpose and performance.

Who we work with

We partner with ambitious businesses at moments of change – whether that’s growth, rebrand, merger, or cultural shift.

Leadership teams seeking clarity and traction.

Marketing and sales leaders needing alignment.

Founders and boards driving transformation.

Organisations ready to connect internal culture to external brand.